Heather does WHAT?!?

I’ve only ever used Google analytics to see very general information, and now while I know how to find the information and can see relevance in specific situations I am still learning which parts are going to be valuable to me and my business. Obviously I want most of my traffic to be local, or at least regional but beyond that I don’t know besides hmmm, that’s interesting. It is definitely interesting when I have active users in real time. The only time I’ve seen them is when I’ve had friends helping me test it out, but still cool that it can be seen. The overwhelming amount of data can be...overwhelming for a non-data driven person like me. I know where it is at and how to find it, but what does it all mean?  I also don’t want to be in hospital administration for the exact same reasons. Tons of raw data and having to pick and choose what is relevant and what isn’t can be a difficult process.

I can not remember in my 17 years of school not struggling the first week after Thanksgiving.  This semester is no different and things that I think should be easy to at least follow step by step instructions have not been easy (looking at Project 5) and Google Ads data doesn't show much of a difference in pausing keywords and adding new ones, I don't know if there would be a bigger change with a bigger budget, more time, or more traffic in general but I was hoping to see more of a change than I have.  Some of the information like meta tags and naming all of my images seem overwhelming since my website is for photography.  Since I am continuing my website after the class is over I am grateful for the break coming up so I can work on completing rough edges on my website since I also don't go back to work until after Christmas.  I am grateful that I knew ahead of time that this week would likely be a struggle and I've allowed myself extra time for breaks when things get f